MOTIBHAI GROUP BRINGING BURGER KING TO FIJI

MOTIBHAI GROUP BRINGING BURGER KING^® TO FIJI

Motibhai Group is pleased to announce that they have entered into a Master Franchise Agreement with BURGER KING® Asia Pacific and have been awarded exclusive rights to develop BURGER KING® Restaurants in Fiji. Business Development Manager of Motibhai Group, Sanjay Kumar said that the BURGER KING® Master Franchise was another feather in their cap - after going through an extensive International screening process Motibhai Group was finally chosen by BURGER KING® Asia Pacific to represent them in Fiji.

Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in nearly 14,000 locations in 100 countries worldwide, serving 2.3 Billion customers per year. With over 350,000 Team Members worldwide, the system generates over US$16 Billion in annual sales.

In the recent years, BURGER KING® has also been the fastest growing burger chain in the world, offering consistent fast service, fresh ingredients, top notch quality and best tasting products to its customers. Motibhai Group Chairman & CEO, Mr Kirit Patel said the arrival of an international brand and that too BURGER KING® a highly reputable QSR chain means there are exciting times ahead not only for Motibhai Group but for Fiji as well.

“This will allow us to give value and do more than expected for our customers,” Mr Patel said.

“BURGER KING® will be a point of difference to its consumers in terms of quality, value and service. We are constantly looking for better ways to delight our people and BURGER KING® will provide value proposition to its customers which is in line with our business strategies.”

He added that the Bainimarama Government’s Investment Policy and Initiatives have been a great catalyst for the Motibhai Group in franchising with BURGER KING® Asia Pacific and this no doubt augurs well for all other Investors in Fiji.

Mr Patel further added that the announcements in respect to opening of BURGER KING® outlets will be made in due course.

MOTIBHAI GROUP PRESS RELEASE