Burger King partners with Fiji Rugby for the next 4 years

Fiji Rugby, known for its rich heritage and stellar performances on the global rugby stage, has joined forces with Burger King, a brand synonymous with innovation, quality and a commitment to customer satisfaction. This partnership extends beyond the traditional realms of sports sponsorship, aiming to foster a deeper connection with fans, communities, and aspiring athletes. Under this new partnership, Burger King will be the official and exclusive Quick Service Restaurant for all Fiji Rugby tournaments and events involving any Fiji Rugby Team under the control of the Fiji Rugby Union. Commenting on the partnership, Simione Valenitabua, Fiji Rugby Administrator, said, “We are thrilled to welcome Burger King as our official partner. This collaboration signifies a shared commitment to excellence, both on and off the rugby field. Together, we aim to aspire and engage fans in new and exciting ways, while making a positive impact on the communities we serve.” Kavinesh Reddy, Manager of Burger King, added, “In Fiji, Rugby is more than just a sport; it is a source of national pride and “mana!”. We aim to make every Fijian proud as we continue to support Fiji Rugby on its journey. The passion and love for rugby runs deep in the hearts of every Fijian, and we want to contribute to that collective sense of pride and joy. The partnership goes beyond traditional sponsorships, aligning our brands in a mission to make a meaningful difference in the lives of our customers and communities.” The partnership will see the creation of dynamic and innovative marketing campaigns that celebrates the shared values of both Fiji Rugby and Burger King. Expect to see exciting collaborations, promotions, and events that capture the essence of passion, teamwork, and dedication.